Monday, 7 September 2015

Machin to Appear on Direct Mail


The indicium on direct marketing mail has typically been mostly black text, rather boring. Ian Billings reports that there will be a trial of colorful stamp images to see if the effectiveness of these mailings can be improved. Ian highlights the image of an Alice in Wonderland stamp, but he also mentions a second-class Machin.

It is generally accepted that more recipients will open an item of mail with a stamp on it rather than a postage meter or text-based indicium. I believe this has been shown in comparative tests. Royal Mail will see if that extends to a stamp image printed on the envelope.


--Larry

1 comment:

John Beresford said...

No no no! I want them to stop junk mail, not encourage it!