Thursday, 3 November 2016

The Chevin Font

What do you as a stamp collector think of the new Chevin font that has been rolled out by Royal Mail on new booklets and Business sheets ? This is just my opinion but I myself prefer the old type font, saying that I like the darker red colour of the products (and stamps) very much.

What is Chevin font?

According to one website dealing with fonts.

Chevin is a contemporary rounded type family in 6 weights which was desined with functionality and legibility in mind. With open counters and slightly condensed style Chevin can be used for text and is particularly suited to signage.

Erik Spiekerman is a fan noting that Chevin "is charming without being cute, and very legible even in small sizes because of its restrained shapes and simple construction."

Chevin is reported to be  named after a hill on the outskirts of Otley in West Yorkshire. Since 2007 the type family has been prominent in the UK as Royal Mails corporate font and the typeface adorns every post office in the country. I did not know that fact! You learn something every day.

It now adorns every new booklet and business sheet, something we all now know. I might add, and some of us are not overwhelmed or happy with!


John Beresford said...

Why would Royal Mail copy the Post Office font? Presumably so they can change the font on the stamps and expect we like sheep to buy them.

Anonymous said...

Terminology please!!! It is not a Font. It is a TYPE FACE. A Typeface consists of variants such as bold, thin, italic, condensed etc. It is all those variants that make up a Font.